DC Electronics
Motorsport electronics brand refresh.
DC Electronics is one of the leading manufacturers of custom-built electrical systems used worldwide by championships such as NASCAR, Formula 1 and Le Mans.
Starting with the addition of an 'E' on the original logo, a brand identity was created through the use of bold, authoritative statements and large photography. This was carried through into the product shots which show off the technology usually hidden behind the scenes.
Working closely with the existing web developers and CMS, the site was designed to be easily and efficiently updated.
Role
- Concept generation
- Site Design
- Managing site build
- Art directing photo shoot
Created at Phelan Barker
